Seek Alabama - Year 1
Innovate Alabama is redefining what it means to be a destination for innovation. As Alabama’s first statewide public-private partnership focused on entrepreneurship, technology, and innovation, it’s bridging the gap between cutting-edge careers and outdoor adventure. With a bold question—what if Alabama's stunning natural playground is the key to attracting top tech talent? We developed the SEEK AL brand to showcase a state where you can close your laptop and explore beautiful trails, waters, or climbing spots within minutes.
TEAM
Matt Harris, CD
Jake Odom, ACD
Chris Seagle, SAD
Ashton Jah, Copywriter
Cecilia Wood, Social Media
Kristin Dober, Producer
Wes Frazer, Photographer
Brian Curtain, Director
Caleb Zorn, DP
DETAILS
Client: Innovate Alabama
Agency: Big Communications
Reach: National
Mediums: TV, Print, Outdoor, Social, & Web
SEEK AL is more than a campaign; it’s a movement to change perceptions and position Alabama as a place where innovation and adventure thrive together. At its core is seekalabama.com, an immersive digital platform featuring interactive maps, dynamic content, and resources to inspire exploration. From pop-up experiences at tech conferences to community partnerships and cinematic brand films, SEEK AL connects audiences with Alabama’s untapped potential.
Innovate Alabama aimed to elevate its profile and attract top innovators by showcasing the state as a dynamic hub for entrepreneurship and creativity during Fast Company’s Innovation Week in NYC, 2024. The challenge was to stand out among global industry leaders and innovators at one of the most high-profile events for the innovation community.
To achieve this, the SEEK AL campaign was activated with an engaging, multi-sensory experience designed to captivate attendees. Key tacticsincluded a custom-built interactive booth that showcased Alabama’s innovation ecosystem through immersive digital experiences, private networking events connecting Alabama’s innovators with industry leaders, and brand ambassadors who engaged attendees and distributed exclusive campaign materials.A branded SEEK AL van, prominently positioned in Times Square, doubled asa mobile billboard, amplifying the campaign’s visibility and making a bold statement in one of the world’s most iconic locations.
The audience? Trailblazing innovators rewriting the rules. They crave authenticity, uncrowded markets, and opportunities to pioneer. SEEK AL speaks to their adventurous spirit with bold storytelling, stunning visuals, and real stories of local innovators thriving in Alabama’s unique blend of innovation and natural beauty. From targeted digital campaigns to influencer collaborations, the initiative has sparked interest and driven engagement in key markets.
SEEK AL proves that Alabama offers more than a lifestyle—it offers unlimited possibilities for those ready to build, explore, and redefine what’s next.
